Advanced Weblogs: Applications, Technology, Cases
Steven M. Cohen
PubSub Concepts, Inc
Library Stuff
Jenny Levine
Metropolitan Library System
The Shifted Librarian
Presentation URL
http://internetlibrarian05.pbwiki.com
What We Will Be Talking About Today
+ Marketing Your Weblog
+ Guidelines and Policies for Weblogs & RSS Feeds
+ Automatic posting notification systems
+ Weblog Extras, Plug-Ins, Audio Posting
+ Templates
+ Intranet v. Internet
+ Customized RSS Feeds
+ Bookmarking Tools and Folksonomies
+ Library Vendors and RSS
Quick, Quick, Quick Intro to Blogs and RSS
+ Website, listed chronologically, with written content and links.
+ Most use software for easy publication.
+ Calendars, Permalinks, Archives, RSS, blogroll, comments.
+ Easy Easy Easy Easy Easy…
+ Every blog will have an RSS Feed, but not every RSS feed comes from blogs.
Examples of blogs
+ Library Stuff
+ Resourceshelf
+ Tame the Web
+ It's All Good
Examples of Feeds
+ New York Times
+ USA Today
+ Chronicle of Higher Education
+ AP
+ ALA
+ Library Journal
+ Information Today
+ E-Lis
+ Proquest
+ EContent Magazine
Examples of RSS Readers
+ Bloglines
+ Net News Wire
+ Newzcrawler
+ Newsgator
So You Have a Weblog - Now What?
Marketing is Key
+ If a blog is on the web, but nobody is there to read it...
+ Put up a "about this" page
+ The value of a "soft release"
+ Talk to the right people (the ones that make the decisions)
+ Put out a press release
+ Talk to the local newspaper
+ Put it in your newsletter
+ Link to it on your website
+ Use the blogosphere (especially the library blogosphere)
+ Flyers, bookmarks, classes
Marketing the Professional Librarian Weblog
+ Stand out in the crowd
+ Ease of use
+ Best way to publish without trade publications (on your own terms)
+ Finding your niche
+ Marketing the Librarian
+ Write everyday
Guidelines and Policies
Professional Librarian Weblogs
+ Loose guidelines work best (for me anyway)
+ Does your library know? Will you tell them?
+ Do you put your blog on your resume?
+ Guidelines on comments (Free Range Librarian)
- Other guidelines from LISNews.
Library Weblogs
+ Need to be more in depth (liability)
+ Posting policies for library staff
+ Don't talk about patrons
+ Don't post about staff members
+ Make sure that the information is accurate
+ Is there going to be a holding period for approval?
+ Who gets access?
+ What gets posted? (news, new materials, library events)
+ How often can staff post?
+ Comments? (Spam, moderating)
+ Conversation and community (Ann Arbor Public Library, Teens, Director's Blog)
+ PLA Blog guidelines on a wiki
+ Corporate blogging policies
- Feedster
- Charlene Li
- University of Minnesota - services and guidelines
- McMaster University - RSS Policy
Discussion - Should libraries have blogging policies?
Automatic Posting and Notification Systems (APNS)
+ Pinging Technology
+ sends notification of new blog post to centralized service
+ Weblogs.com
+ Ping Technorati
+ Ping Feedster
+ Pingoat
+ Ping-o-matic
+ Pings.ws
Trackback
+ Tells you who is linking to your posts.
+ You have to play with Trackback to get it working
+ Some say that trackback is dead (PubSub can do the same thing very easily!)
What's so great about APNS?
+ Gets your content out into the blogosphere quicker (almost instantaneously)
+ Who is talking about you? Who is linking to you? Feed the ego.
+ Think about marketing again.
+ Cross blog conversation
Weblog Extras, Plugins, Templates, Audio Posting, Pictures, Tips
+ Macros are extremely important.
+ Easily embedded if you know html or other coding languages (css, javascript)
+ Don't touch those macros!
+ Blogger example
Plugin Directories
+ http://www.mt-plugins.org
+ Blogger help
+ Wordpress Plugs Wiki
Examples of blogs that have gone "the extra step"
+ Thomas Ford Public Library
+ Roselle Public Library Blogger Book Club
+ Hillsdale Library (Blogger)
+ Homer Township Public Library
+ Free templates are available.
+ UThink example.
+ Search?
+ Sometimes, the basics are all you need (content is king)
+ Post to your weblog from the road (literally!)
+ Audio posting - The Gates
Pictures
+ img src="imagename.gif" alt="alternative text" width="xx" height="xx" align="left" - brackets!!
+ Hello
+ Picasa
Tips and Tricks
+ Using zempt to post to MT blogs
+ Make sure to include contact information on your blog
+ Link back to your home page
+ Add a catalog search box on the blog (Johnson County Library)
+ IM presence - (Lansing Library)
Internet v. Intranet
+ Weblogs can be useful in both situations (What are you trying to accomplish?)
Internet
+ Great for Library Web pages.
+ Library News
+ FARQ
+ New Acquisitions
+ Book Clubs
+ Backend CMS only
Intranet
+ Communication among staff, libraries, consortia
+ Backend CMS only
+ "We've shifted books again"; "The biographies are on the second floor now"
+ Everyone is involved
+ Meeting/event planning
+ Project Management
Discussion: Will weblogs work on my Internet/Intranet? Why not? - DISCUSS
How to display RSS feeds.
Customized RSS Feeds
+ Customization is the future of RSS.
+ The future is now
+ Be a hero @ your library (law firm example - outcomes)
- PubSub (examples)
- But what if my news resource doesn't allow me to customize? Fear not!
- Yahoo News
- Amazon / Amazon Wish Lists
- PubMed
- RSS Calendar
- Topix
RSS @ Your Library
+ Oklahoma University Library
+ RIT Libraries
+ Kelvin Smith Library
+ New Books
+ Library Elf
+ University of Alberta (NEOS)
+ Hennepin County Public Library
+ Edmonton Public Library
+ More from Hennepin County
+ Kansas City Public Library
+ Shiny Happy Patrons
+ Shiny Hacky Patrons
--
Thank You
Steven
AOL IM - nylibrarian
Skype - stevenmcohen
Phone - 631-645-4516
E-mail - stevenmcohen at gmail.com
Jenny
AOL IM - cybrarygal
E-mail - levinej@mls.lib.il.us
Wanna know more about wikis?
- WhatWikiIs - history and explanation
- WikiStyle - find out how to edit wikis
- SandBox - play around here to figure out how to edit wiki pages
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